International scholars converge in Tochni for Franchise Research Conference

The 38 ^th Annual International Society of Franchising (ISoF) Conference, hosted in Cyprus by Frederick University’s School of Business and Law , concluded on the 24 ^th of May following four days of academic exchange and professional networking. Held in the scenic village of Tochni, the conference brought together franchise academics and researchers from Universities across Europe, North America, and the Middle East, to explore current trends, challenges, and innovations