TikTok is pushing shopping features into nearly every part of its app

Influencers have been using TikTok to land brand deals and promote products for years, but now the company is ushering in a more formal shopping experience. TikTok is launching its e-commerce product in the United States in an attempt to capitalize on the app's popularity, and turn its viewers into consumers. In a recent blog post , the company announced its TikTok Shop — which includes a host of features