Reels started as Instagram's solution for competing with TikTok and soon launched on sister-site Facebook — a natural expansion. Meta is now testing Reels on a less expected medium: the Meta Quest . Its VR headset works for internet browsing, watching movies, games and more — but the addition of typically-vertical Reels presents a different viewing experience than these more malleable (and typically screen-wide) options.
Meta founder and CEO Mark Zuckerberg
