Instagram explains its recommendations and 'shadowbanning'

Instagram is, once again, trying to explain how its recommendations work in an attempt to dispel “misconceptions” about how the app’s algorithm works and whether or not the company engages in “shadowbanning” of certain creators. In a new blog post from Instagram’s top exec Adam Mosseri, he offers one of the most detailed explanations to date on how the app ranks content in various parts of the app.

“Instagram doesn’t