The partnership includes various formats and events across the Tomorrowland universe, including Tomorrowland in Belgium and Tomorrowland Winter in France. The collaboration will officially kick off at the upcoming event in July 2026, where Lidl will provide Tomorrowland festival visitors in Boom, Belgium, with a Lidl pop-up store and its own Lidl bakery, while also delighting them with fresh fruit at specially designated Fresh Food Stations.
Shared Values and International
