
Most agency-client relationships in experiential marketing are short. Project-based agencies see annual client turnover rates between 30% and 50%, per Focus Digital’s 2026 agency churn report. When a brand hires the same agency for a second, third, or fourth activation across different formats, geographies, or years, that pattern carries information about what the first engagement produced in terms of performance, execution, and business impact
Pop Up Mob is an experiential






