Liudmila Marochkina did not come into technology through engineering. She now leads SPORTSOFT, the Cyprus-based IT company working with organisations navigating rapid digital change.
As CEO, she focuses less on technology as an end in itself and more on how systems shape the pace at which companies grow, adapt and make decisions.
“I didn’t begin my career in technology,” she says. “I came from law, finance and strategy.” Even now,
