Big tech firms are now locked in what analysts call the next platform war , centred on AI agents and partner ecosystems, according to a piece of analysis from Omdia .
Hyperscalers and independent software vendors (ISVs) are racing to build dominant agent marketplaces that let companies discover, deploy and manage autonomous AI agents that drive their operations.
The competition is fierce. Microsoft, Amazon Web Services, Google, Salesforce, IBM, Oracle,
