Adobe has agreed to buy Semrush for $1.9 billion, acquiring the Boston-based software platform that also operates a major office in Limassol, as the Photoshop maker moves to strengthen its marketing tools in the generative-AI era.
Adobe will pay $12 a share in cash, a premium of about 77.5 per cent to Semrush’s last closing price.
Semrush shares jumped 74 per cent to $11.79 following the announcement.
Semrush, founded in
