Snap is rolling out new personalization and customization features for its subscription-based social media platform Snapchat+, aiming to boost retention among its paying user base in an intensely competitive market.
The updates, which include expanding its AI-powered pet avatars Bitmoji Pets, collaborative and group chat wallpapers, add to the existing customization features of Snapchat+, the company exclusively told Reuters.
Squeezed between dominant platforms, such as TikTok and Meta-owned Instagram, in
