Social media and AI firms must label content under India’s draft rules

India’s government has proposed that artificial intelligence and social media firms should clearly label AI-generated content to tackle the spread of deepfake and misinformation, prompted by similar moves by the European Union and China.

With nearly 1 billion internet users, the stakes are high in a sprawling country of many ethnic and religious communities where fake news risks stirring up deadly strife and AI deepfake videos have alarmed officials during