US companies are lining up to borrow in euros with bond sales hitting a record $100 billion so far this year, reflecting attractive European funding conditions and a growing willingness among issuers and investors to shift away from the dollar.
The likes of Google-parent Alphabet (GOOGL.O), Visa (V.N), PepsiCo (PEP.O), payments firm Fiserv (FI.N) and Verizon (VZ.N) have sold bonds denominated in euros recently.
This offshore fundraising, called “reverse Yankees”
