Topshop’s return to the high street must appeal to gen-Z to succeed

By Rose Marroncelli

During the 2000s and 2010s, Topshop was a fashion powerhouse – an icon of the British high street. A combination of music, make-up and the latest fashions allowed the retailer to thrive in popularity. And high-profile celebrity collaborations with model Kate Moss and singer Beyoncé also raised Topshop’s profile in a crowded retail market.

The retailer was renowned for being cool, fostering design collaborations with up-and-coming designers,