Cubic Games, part of Cyprus-based GDEV, is focusing on community-driven growth for its hit title Pixel Gun 3D rather than on traditional traffic acquisition marketing, according to chief marketing officer Andrei Naumov.
In a report by Game World Observer, Naumov explained how the studio maintains engagement and retention across its young player base, noting that Pixel Gun 3D’s audience has changed over the past eleven years.
“Many of the kids
