At McDonald’s outlets in South India, a 30-cent burger topping has been selling out fast. It’s not extra cheese or a fancy salsa dip, but a vegetarian protein slice developed with Indian government food scientists — the brand’s first such offering globally.
McDonald’s has joined India’s biggest dairy Amul, a slew of startups and a company backed by Bollywood superstar Ranveer Singh to unleash a marketing blitz with celebrity chefs
