Rethinking Cyprus: moving beyond sun and sea with a product-oriented approach

By Yury Palevich, ex-Product Director at inDrive

For too long, Cyprus has relied on a narrow image — sun, sea, and a lot of tourists. But in a world where global mobility is accelerating and talent gravitates toward clarity and vision, it’s time to evolve. While Cyprus has managed to attract some new audiences, there’s always room for smarter acquisition. What if we looked at Cyprus the way a product