Growing use of artificial intelligence in advertising is expected to boost the global entertainment and media industry’s revenue to $3.5 trillion by 2029, according to PwC.
The industry is projected to record a compound annual growth rate of 3.7 per cent until 2029, the consulting firm said in its Global Entertainment & Media Outlook 2025-29.
The growth will also be supported by non-digital categories such as live events.
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