New KEAN video campaign sees celebs share what ‘mum’ means to them

Following the warm reception of KEAN’s campaign “Mum, a story in her own right”, which touched the hearts of audiences with its modern, sensitive and thought-provoking approach, the story continues — this time through a series of confessional-style videos featuring Themis Georgantas as ‘maestro of confessions’.

In a familiar and engaging format, well-known Cypriots are “interrogated” by Themis and share heartfelt stories about their mothers, their roles as children or