New Lidl Cyprus campaign honours island’s terrain, local producers

Lidl Cyprus has launched its new summer campaign “Truly Fresh at Lidl “, an innovative approach to promoting freshness, combining cinematic aesthetics, authentic experiences and Cypriot light. The campaign stands out for its creative concept, transforming the everyday associations of fruit and vegetables into an audiovisual sensory journey.

In 60 seconds, Lidl Cyprus redefines the way freshness is communicated: with subjective shots that put the viewer in the protagonist shoes;