By Athina Evagorou
As sustainability becomes a strategic imperative for modern businesses, so too does the risk of overstating green credentials. The rise of ‘greenwashing’ has eroded consumer trust, distorted fair competition and diluted the integrity of genuine environmental commitments.
This article introduces the topic of ‘greenwashing’, unpacks the key provisions of Directive (EU) 2024/825 (the ‘Green Claims Directive’) and examines its implications for key stakeholders.
Greenwashing refers to the
