
The newly launched e-Kalathi application, designed to help consumers compare prices on basic goods, has received mixed reviews from both consumer advocates and supermarket representatives. While its potential is acknowledged, critics highlight several key shortcomings.
Executive secretary of the Supermarkets Association, Andreas Hadjiadamou, welcomed the initiative as a step toward greater market transparency, expressing hope it would become “an essential tool for informing consumers.”
However, he warned that excluding sectors