Art lead, Daria Babkovskaya, explains how AI tools in marketing art improve the creative workflow
Daria Babkovskaya, promo art lead at Cubic Games, says artificial intelligence tools are helping the studio’s marketing designers cut production time by up to 60 per cent, dramatically streamlining creative workflows and boosting efficiency across both video and promo art teams.
Cubic Games, where Babkovskaya leads the promotional art output, is a video game development
