Freeze branding: the new body modification technique causes serious and irreversible harm

By Adam Taylor

If you’re a fan of the TV show Yellowstone, you’ll know the deal – you earn your place on the ranch by being branded. On the show, this means having a red-hot iron pressed into your flesh, leaving a permanent scar of loyalty to Yellowstone Dutton Ranch and its patriarch, John Dutton.

In life imitating art, people are getting themselves branded, but instead of using heat, they