
Paphos is joining nine other European regions in the EU-backed Smart-Tour initiative to boost digital and sustainable tourism as part of its strategy to become a forward-looking destination.
According to an announcement, the Paphos regional tourism board (Etap) will participate in the 36-month programme, which focuses on promoting accessibility, digital transformation, environmental sustainability, cultural heritage and creative industries.
The broader goal is to help shape a smarter Europe by integrating