Email Marketing: The good, the bad, and the profitable

Did you know that each $1 spent on email marketing generates an average return of $42 for a business? That kind of return is hard to resist. But while email marketing can be a valuable tool, it’s not always smooth sailing. Businesses today rely on it more than ever, but most still can’t seem to get the most out of it.

This article provides a real glimpse into email marketing;