
Apple’s plans to add AI-powered search options to its Safari browser are a big blow to Google, whose lucrative advertising business relies significantly on iPhone customers using its search engine.
The news slammed shares of Google-parent Alphabet (GOOGL.O), which closed down 7.3 per cent, wiping off roughly $150 billion from its market value.
The iPhone maker was “actively looking at” reshaping Safari, a source familiar with the matter told Reuters,