App-based ‘Bring Your Cup’ scheme rewards coffee lovers going green

Consider this: you drink coffee almost every day. Now imagine every time you pick up your favourite beverage, you throw away a plastic cup or paper cup containing plastic. A cup that ends up in the rubbish within minutes. Now multiply that by 365 days a year… The volume generated is enormous!

Enter “Bring Your Cup”, the new digital initiative that rewards you every time you use your own reusable