Why your brain loves a bargain, even when you don’t need it

By Pantelis Solomon

You’re out shopping with your partner, who’s on a mission to find a new jacket. As they sift through racks of coats, your attention drifts – and there it is: a pair of trousers, perfectly folded, with a bright red tag screaming 50 per cent off! You don’t need them, but the discount feels impossible to ignore. Before you know it, you’re at the checkout, trousers in