HSBC (HSBA.L) is relaunching its ‘Premier’ wealth banking brand in Britain, targeting so-called mass affluent customers who have between 100,000 and 2 million pounds ($2.5 million) to invest.
Jose Carvalho, HSBC UK’s head of wealth and personal banking, told Reuters that its fee-free Premier product will offer 24-hour-a-day customer service, financial planning tools, as well as travel, international and lifestyle benefits.
HSBC aims to double assets under management in its
