Snapchat is transforming how brands connect with digital-first audiences, leading the evolution of augmented reality (AR) in social media, according to Katia Maevskaia, Client Partner, CEE, at Snap Inc.
Maevskaia has highlighed how AR is reshaping brand engagement by creating immersive and meaningful experiences.
“Studies show that AR content on Snapchat draws and holds user attention significantly better than standard mobile ad formats,” she stated.
Moreover, she emphasised AR’s unique
