British grocery sales growth slowed over the last month as shoppers held back spending in anticipation of upcoming Christmas festivities and Black Friday promotions, industry data showed this week.
Market researcher NIQ said UK supermarket sales rose 4.0 per cent in the four weeks to Nov. 2 year-on-year, having been up 4.7 per cent in the previous month.
“Shoppers so far have been cautious and it’s evident that they are